Google & Facebook Ads

Paid ads that put your business in front of the right people

We build and manage Google Ads and Facebook Ads campaigns that generate leads and sales for South African small businesses. Management from R2,500/month — ad spend is billed separately to you.

Management fee only. Ad spend is billed directly to your Google/Meta account. Minimum recommended budget: R2,000–R5,000/mo ad spend.

What's included

Google Search Ads setup & management
Facebook & Instagram Ads setup & management
Audience research & targeting
Ad copywriting & creative direction
A/B testing (copy, images, audiences)
Conversion tracking setup (calls, forms, sales)
Google Analytics & Meta Pixel integration
Landing page recommendations
Monthly budget optimisation
Monthly performance report

How it works

1

Week 1

Discovery & Goal Setting

We learn your business, ideal customer, and what a lead or sale is worth to you. We build the campaign strategy around your budget and goals.

2

Week 2

Campaign Build

We set up tracking, create the ad accounts (or access yours), build audiences, write ads, and set up your landing pages for conversion.

3

Week 3

Launch & Monitor

Campaigns go live. We monitor closely for the first 2 weeks — adjusting bids, pausing underperformers, and scaling what's working.

4

Ongoing

Optimise & Report

Monthly report on spend, leads, cost-per-lead, and ROI. We continuously test and improve to lower your cost per acquisition.

Frequently asked questions

How much do I need to spend on ads?

We recommend at least R2,000–R5,000/month in ad spend to get meaningful data and results. This is separate from our management fee and paid directly to Google or Meta.

What's the difference between Google and Facebook Ads?

Google Ads reach people actively searching for your service (high intent). Facebook/Instagram Ads reach people based on interests and demographics (great for awareness and remarketing). We often recommend both.

How quickly will I see results?

Google Ads can deliver leads within days. Facebook Ads typically take 2–4 weeks to optimise as the algorithm learns. Give it 30–60 days for meaningful data.

Do I own the ad accounts?

Yes, always. Your Google Ads and Meta Business accounts belong to you. We are just given manager access. If you leave, you keep everything.

Can you run ads for a new business with no website?

We recommend having a good landing page before running ads. If you don't have one, we can build a dedicated landing page as part of the setup.

Ready to get started?

Book a free 30-minute call. No commitment, no jargon — just a straight conversation about what you need.

Book a Free Call