PropertyAgent247

Every property enquiry answered in seconds, day or night.

PropertyAgent247 is a 24/7 WhatsApp assistant for South African estate agencies. Every incoming lead is answered, qualified and routed to the agent who holds that mandate - and every step is logged.

Free Audit First

PropertyAgent247 by Grey Matter Consulting. Built and operated by Grey Matter Consulting (Pty) Ltd, Gqeberha. hello@greymc.co.za

What's included

It answers, properly

Replies in seconds, at any hour, on the agency's own WhatsApp number
Answers from your real listing data - price, beds, baths, address, what the home comes with, and whether it is still available
Tells the buyer at the start of the chat that the conversation is recorded
A buyer can ask for a person at any time and the assistant steps back immediately - and moving or cancelling a viewing always goes to a person too

It qualifies before it books

Budget - what they are looking to spend, or what they can manage monthly
Finance status - cash, pre-approved, or still needs a bond
Timeline, and any dependency like selling first or a lease ending
Why they are moving - first home, upgrading, downscaling or investment - with anything else they mention kept as a note on the lead
Their email address, asked once at the booking - never invented, and the ask switches off if they would rather not

It routes to the right agent

The reference you advertise the house under goes straight to the mandate holder - your own web reference, the Property24 listing number, or our code
No reference, but a named property, suburb or price band - matched to that listing's agent
No match at all - the next agent in turn owns the lead from the moment it arrives, so nothing sits unowned, and it moves to the mandate holder as soon as the buyer names a property
A WhatsApp link per listing per advert - Property24, Private Property and your own site each get their own - so the report can say which advert the enquiry came off
Every assignment and the reason for it written to the audit log

It recovers the leads you lose today

Enquiries on sold and under-offer stock get an honest answer, then live alternatives in the same suburb and price band
Marking a listing sold cancels the future viewings, tells those buyers, and offers them something else
A buyer with no match today is kept on file with what they are after, so an agent can go back to them when something lands
Backup viewings still get booked on listings that are under offer
The agent says who turned up and who did not, and a buyer is only chased about a missed viewing when the agent marks it missed - silence never sends anything

The principal sees all of it

Agency dashboard - leads, conversations, assignments and outcomes, live across every agent
Every person has their own username and password, and an agent sees only their own listings, their own leads and their own activity
The month measured - how fast enquiries were answered, what hours they actually arrived in, what happened to them, per agent and per listing, out to Excel or a branded PDF
Only the principal moves a lead or a listing between agents
Nothing is deleted - listings change status and leads are archived, and every state change is written to an append-only audit log with the reason for it

How it works

1

The enquiry

A buyer taps the listing

We build you a WhatsApp link for every listing, one for each place you advertise it, and hand you the spreadsheet to give your web developer. Each link carries the reference you advertise that house under, so one tap opens a chat about that exact property. No forms, and no waiting for office hours.

2

Seconds later

Answered with your real listing data

The reference ties the chat to the exact property, so the assistant can answer on price, beds, baths, what the home comes with and whether it is still on the market at 22:47 on a Tuesday, the same as it would at 10am. Anything you have not given it, it says the agent will confirm - it never guesses a number.

3

In conversation

Qualified, then booked

Budget, bond status and timeline come out naturally and are saved to the lead record. Viewing slots come from the assigned agent's own working hours and their diary in the system, so two buyers never get offered the same slot.

4

Straight away

The agent gets a lead worth having

One alert per conversation, at the outcome - the viewing is booked, the buyer asked for a person, or the chat went quiet with enough on the record to be worth a call. It reaches the mandate holder on their own WhatsApp and by email, saying who the buyer is, how qualified they are and when the viewing is. One click in the dashboard and the agent takes the conversation over, and the assistant stays out of it from there.

Frequently asked questions

Who is behind PropertyAgent247?

PropertyAgent247 is a product of Grey Matter Consulting (Pty) Ltd, registration 2020/255888/07, a South African software company based in Gqeberha. On WhatsApp it appears as PropertyAgent247 by Grey Matter Consulting. You can reach us on hello@greymc.co.za.

Does it use my agency's own WhatsApp number?

Yes. Each agency runs on its own number on the official Meta WhatsApp Business Platform, under the agency's own name. One number covers every listing, and the routing decides which agent the lead goes to. For the demo we put your listings on our own line, so you can try it on your phone the same day without touching your number.

Is it a chatbot menu, or does it actually hold a conversation?

It holds a conversation. There are no numbered menus. It answers the question the buyer actually asked, using your listing data, and it asks the qualifying questions in the flow of the chat rather than as a form.

What happens when a buyer wants to talk to a person?

They get one. The buyer can ask at any time and the assistant hands over and stops replying. Moving or cancelling a viewing goes to a person too, rather than to the assistant. The agent or the principal can also take a conversation over from the dashboard and reply by hand, and from that point the assistant stays out of it until they hand it back.

Can the assistant say something was booked when it was not?

No. The assistant writes the words, but the code performs the booking, the routing and the notifications. It can only tell a buyer a viewing is confirmed once the booking has actually been written, so a confirmation on WhatsApp always means it really happened.

How does it handle POPIA?

The buyer is told at the start of the chat that the conversation is recorded, and that disclosure is checked into the reply rather than left to the assistant to remember. They can opt out at any time and are then never messaged again - not only by saying STOP, but by asking us to stop messaging them in their own words, in English or Afrikaans - and if they later ask us to carry on, their own words are kept as the record of it. Nothing is hard-deleted from the record, and every state change is written to an append-only audit log with the reason for it, so who got a lead and what happened to it is settled by the record rather than by memory. If a buyer asks to be erased, the principal can do that, and only an audit stub is kept.

Can agents keep their own listings up to date?

Yes, if you want them to. Agents can add listings, update prices and mark stock sold or under offer from the same dashboard. Only the principal can move a listing or a lead from one agent to another. You can also load an existing stock file - a spreadsheet, a CSV or a printed PDF - and it is read, shown back to you row by row and only created once you confirm it. That is how we load your book when we set you up, so you start on your own stock rather than on made-up examples.

What does it cost?

There is a once-off setup fee and a monthly fee that covers a set number of agents, with a per-agent fee above that. We quote it per agency on the call, because it depends on how many agents you have and how much stock you run.

Ready to get started?

Book a 30 minute call and we will run a live demo on WhatsApp, using your own listings.